With the growth of technology, the concept of marketing changed greatly. Marketing communications have changed for faster information dissemination and connectivity between potential clients and advertisers. Traditional marketing is no longer satisfying because today's client is much more knowledgeable and knows what he wants, and he knows that he can always go more favorably and with higher quality of service, but he has to look better. Digital marketing can not be compared to traditional because it simply would not be fair, given that traditional marketing is nowadays only part of the old guard that is slowly forgetting. Some of the most basic digital marketing strategies in the promotion are: optimization of the content for the search engine, SEO, then SEM, content marketing, social network marketing, email marketing and mobile marketing. Digital marketing is a new model of advertising products and services over the internet. Digital marketing is based on promotions, encouragement and messages. With this kind of marketing, clients and sellers are directly related, and they have this form of mutual communication. This thesis paper introduces theoretical knowledge in the field of digital marketing, defines and explains the concepts of digital marketing, displays comparisons with traditional marketing. Also, basic marketing channels are clarified to best promote their products and services through digital marketing channels. The aim of this thesis paper is to explore the population's attitudes about digital marketing in the promotion. The work also sets out three hypotheses that are answered based on the research conducted with questionnaire on a specific sample of the population.