In order for organizations to maintain or achieve competitiveness, in a contemporary environment, they need to be sustainable. Sustainability is a prerequisite for competitiveness, and in order to achieve it, it is necessary to look at and define the overall context of the organization. The organization's context encompasses all three levels of the organization's environment and connects them to a unique model that gives the organization a complete overview of the current state. The process of determining the context of an organization starts by gathering data and analyzing all three levels of the organization's environment. The result of analyzing all levels of organization environment is linked to SWOT analysis, where all external influences (opportunities and threats) and all internal influences (strengths and weaknesses) are linked. Based on the SWOT indicator, the organization's context is defined. After defining the context, management decides on the direction of the organization's movement, which must be in accordance with the requirements of all interested parties.