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master's thesis
Utjecaj boje vina na odabir i konzumaciju vina
2020. urn:nbn:hr:122:856946
Križan, Sandra
University North
University centre Varaždin
Department of Business Economics

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Križan, S. (2020). Utjecaj boje vina na odabir i konzumaciju vina (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:856946

Križan, Sandra. "Utjecaj boje vina na odabir i konzumaciju vina." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:856946

Križan, Sandra. "Utjecaj boje vina na odabir i konzumaciju vina." Master's thesis, University North, 2020. https://urn.nsk.hr/urn:nbn:hr:122:856946

Križan, S. (2020). 'Utjecaj boje vina na odabir i konzumaciju vina', Master's thesis, University North, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:856946

Križan S. Utjecaj boje vina na odabir i konzumaciju vina [Master's thesis]. Koprivnica: University North; 2020 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:122:856946

S. Križan, "Utjecaj boje vina na odabir i konzumaciju vina", Master's thesis, University North, Koprivnica, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:122:856946

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Metadata
TitleUtjecaj boje vina na odabir i konzumaciju vina
Title (english)The influence of wine color on wine selection and consumption
AuthorSandra Križan
MentorDijana Vuković (mentor)
Committee memberAnte Rončević (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2020-03-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Radom Utjecaj boje vina na odabir i konzumaciju vina najprije se obrađuje teorija, kojom se nastoji čitatelja upoznati sa samim vinom kao proizvodom. Sagledati će se vino kroz povijest, upoznati sa načinom proizvodnje vina, sa vrstama vina i njegovom sljubljivanju sa hranom. Također će se dubinski sagledati proces donošenja odluke o kupnji vina. Nakon toga slijedi upoznavanje sa samom bojom vina, koja je najprepoznatljivija osobina vina. Gledajući boju vina, puno čimbenika se može otkriti o vinu, kao što su sorta grožđa, njegova mladost ili starost, podrijetlo , način vinifikacije. Predmet ovog diplomskog rada je utvrditi percepciju potrošača prema vinu, njihove preferencije i ponašanje u kupnji i potrošnji vina.
Abstract (english)
The paper titled The influence of wine color on wine selection and consumption is first addressed by a theory that seeks to familiarize the reader with the wine itself as a product. They will look at wine throughout history, learn about the way wine is made, the types of wine and how it is paired with food. The process of making a decision to buy wine will also be thoroughly considered. This is followed by an introduction to the color of the wine itself, which is the most recognizable feature of wine. Looking at the color of the wine, many factors can be discovered about the wine, such as the grape variety, its youth or age, origin, mode of vinification. The subject of this thesis is to determine consumer’s perceptions of wine, their preferences, and their buying and consumption behavior.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:856946
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-01 08:22:41