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master's thesis
Percepcija komunikacije brenda na društvenim mrežama
2021. urn:nbn:hr:122:440620
Malčić, Matija
University North
University centre Varaždin
Department of Communicology and Public Relations

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Malčić, M. (2021). Percepcija komunikacije brenda na društvenim mrežama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:440620

Malčić, Matija. "Percepcija komunikacije brenda na društvenim mrežama." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:440620

Malčić, Matija. "Percepcija komunikacije brenda na društvenim mrežama." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:440620

Malčić, M. (2021). 'Percepcija komunikacije brenda na društvenim mrežama', Master's thesis, University North, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:440620

Malčić M. Percepcija komunikacije brenda na društvenim mrežama [Master's thesis]. Koprivnica: University North; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:122:440620

M. Malčić, "Percepcija komunikacije brenda na društvenim mrežama", Master's thesis, University North, Koprivnica, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:122:440620

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Metadata
TitlePercepcija komunikacije brenda na društvenim mrežama
Title (english)The perception of brand communication in social media
AuthorMatija Malčić
MentorAnita Jeličić (mentor)
Committee memberTvrtko Jolić (predsjednik povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2021-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Suživot brendova i marketinga tvori novu simbiozu digitalnog svijeta. U ovom radu taj je odnos opisan u sklopu pet najpopularnijih društvenih mreža današnjice i načina na koji brendovi preko njih komuniciraju sa svojim pratiteljima. Obrađen je koncept viralnosti i influencerstva kao novi trendovi komunikacije koje brendovi pokušavaju iskoristiti za svoju dobrobit. Drugi dio rada odnosi se na provedbu istraživanja putem ankete. Cilj istraživanja je znanstvenom metodom ankete saznati stavove i mišljenja vezane uz percepciju komunikacije brendova na društvenim mrežama kako bi se dobivene rezultate u nastavku moglo opisati, grafički prikazati i analizirati.
Abstract (english)
The co-existence of brands and marketing creates a new kind of symbiosis in the digital world. This master's thesis deals with their co-existence within the framework of five of the most popular social media in the present day. Furthermore, it provides the reader with strategies employed by brands to communicate with their users via social media. Also, it elaborates on the concepts of virality and influencing which are rising as new trends of communication and are nowadays frequently used by brands to make profit. Moreover, in the second part of this thesis focus is placed on practical research. The goal of the research is to learn the stances and opinions related to the preception of brand communication in social media. A questionnaire among social media users was conducted, thus a description and an analysis of the results is provided to support the inital hypothesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:440620
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-10 13:31:19