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master's thesis
Redizajn vizualnog identiteta tvrtke
2021. urn:nbn:hr:122:271881
Lukaček, Bruno
University North
University centre Varaždin
Department of Multimedia, Design and Application

Cite this document

Lukaček, B. (2021). Redizajn vizualnog identiteta tvrtke (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:271881

Lukaček, Bruno. "Redizajn vizualnog identiteta tvrtke." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:271881

Lukaček, Bruno. "Redizajn vizualnog identiteta tvrtke." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:271881

Lukaček, B. (2021). 'Redizajn vizualnog identiteta tvrtke', Master's thesis, University North, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:122:271881

Lukaček B. Redizajn vizualnog identiteta tvrtke [Master's thesis]. Koprivnica: University North; 2021 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:122:271881

B. Lukaček, "Redizajn vizualnog identiteta tvrtke", Master's thesis, University North, Koprivnica, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:122:271881

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Metadata
TitleRedizajn vizualnog identiteta tvrtke
Title (english)Redesign of the company´s visual identity
AuthorBruno Lukaček
MentorRobert Geček (mentor)
Committee memberAndrija Bernik (predsjednik povjerenstva)
Committee memberRobert Geček (član povjerenstva)
Committee memberDomagoj Frank (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Ozone Plus d.o.o. tvrtka je koja se već dugi niz godina bavi projektiranjem te distribucijom rasvjetnih tijela. Kao i na svakom drugom, pa tako i na tržištu rasvjete; vlada borba oko krajnjeg korisnika tj. kupca. U ovom području svakodnevno se vodi borba oko otkrivanja novih tehnologija te načina kako prezentirati svoje inovacije te približiti proizvode budućim klijentima. Ponekad, kvaliteta proizvoda nije garancija i samog uspjeha proizvoda. Svaka tvrtka trudi se čim bolje prezentirati svoj rad korisnicima kako bi prikupili što je veći broj klijenata. Jedan od alata koji uvelike pripomaže u savladavanju tržišta je i sam marketing. Društvene mreže, promotivni materijali, prepoznatljiv logo i slogan tvrtke.... Sve su to stvari koje uvelike doprinose prepoznatljivosti same tvrtke. Cilj ovog rada je istražiti koliko vizualni identitet utječe na samu promidžbu i marketing tvrtke, te ovisi li pozicioniranje tvrtke na tržištu o prepoznatljivosti vizualnog identiteta i brenda same tvrtke.
Abstract (english)
Ozone Plus d.o.o. is a company that has been engaged in the design and distribution of lighting fixtures for many years. As in any other, so in the lighting buisiness; there is a struggle over the end user, ie the customer. In this area, there is a daily struggle to discover new technologies and ways to present their innovations and bring products closer to future customers. Sometimes, product quality is not a guarantee of product success itself. Every company strives to present its work to customers in the best possible way in order to gather as many clients as possible. One of the tools that greatly helps in market capturing is marketing itself. The aim of this thesis is to investigate how much the visual identity affects the promotion and marketing of the company, and whether the company's positioning in the market depends on the recognizability of the visual identity and brand of the company itself.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:271881
Study programmeTitle: Multimedia Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka grafičke tehnologije (magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-05 14:48:01