The final thesis presents in an extensive way the process from planning to finished video adverti-sing ready for broadcast on small and large screens. The paper is divided into two main sections. The beginning, ie. the first part of the final work is accompanied by the theoretical part or pha-ses: pre-production, production and post-production, while the second part deals with practical elements that show the whole process required to make the final video. As in the first part where the theory is described, the second part can also be divided into a prac-tical part of pre-production, production and post-production which points the reader more closely to the whole process of physical happening. The pre-production shows the idea of the project - the script from which the storyboard emerges. The production or recording phase shows the equipment used, and at the end of the post-production, music and sound effects are selected, and the entire process of video processing in the Davinci Resolve program is shown and explained. The duration of a video advertisement is 30 seconds, which has been shown to be the most common duration on television and online platforms. The aim of this thesis is to show how sim-ple shots with sound design can achieve effective and visually acceptable video advertising ready to be broadcast on screens.