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master's thesis
Etika oglašavanja usmjerenog djeci
2022. urn:nbn:hr:122:831869
Zajec, Nives
University North
University centre Varaždin
Department of Communicology and Public Relations

Cite this document

Zajec, N. (2022). Etika oglašavanja usmjerenog djeci (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:831869

Zajec, Nives. "Etika oglašavanja usmjerenog djeci." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:831869

Zajec, Nives. "Etika oglašavanja usmjerenog djeci." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:831869

Zajec, N. (2022). 'Etika oglašavanja usmjerenog djeci', Master's thesis, University North, accessed 17 January 2025, https://urn.nsk.hr/urn:nbn:hr:122:831869

Zajec N. Etika oglašavanja usmjerenog djeci [Master's thesis]. Koprivnica: University North; 2022 [cited 2025 January 17] Available at: https://urn.nsk.hr/urn:nbn:hr:122:831869

N. Zajec, "Etika oglašavanja usmjerenog djeci", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:831869

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Metadata
TitleEtika oglašavanja usmjerenog djeci
Title (english)Ethics of child-centered advertising
AuthorNives Zajec
MentorTvrtko Jolić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
Committee memberGordana Lesinger (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2022-04-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U suvremenom poslovnom okruženju oglašavanje predstavlja jedan od najvažnijih i najučestalijih oblika komuniciranja. Poseban segment oglašavanja predstavlja oglašavanje usmjereno djeci. S obzirom na osjetljivost ciljane publike, oglašavanje usmjereno djeci ograničeno je brojnim etičkim, ali i zakonskim propisima. Cilj je ovoga rada utvrditi etičke norme i moguće izazove koji se javljaju u oglašavanju koje je usmjereno djeci. U sklopu ovog rada istražit će se pojam i uloga oglašavanja, temeljni etički standardi vezani uz oglašavanje, etički standardi vezani uz oglašavanje usmjereno djeci, utjecaj medija na djecu te stavovi javnosti o medijskim kampanjama usmjerenim djeci.
Abstract (english)
In today's business environment, advertising is one of the most important and common forms of communication. A special segment of advertising is advertising aimed at children. Due to the sensitivity of the target audience, advertising aimed at children is limited by a number of ethical and legal regulations. The main goal of this paper is to identify ethical norms and possible challenges that arise in advertising aimed at children. This paper will explore the concept and role of advertising, basic ethical standards related to advertising, ethical standards related to advertising aimed at children, the impact of the media on children and public attitudes about media campaigns aimed at children.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:831869
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-02 14:40:37