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master's thesis
Online kampanja promocije sportskog događaja: Svjetski kup Osijek
2022. urn:nbn:hr:122:440362
Vukoja, Mario
University North
University centre Varaždin
Department of Communicology and Public Relations

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Vukoja, M. (2022). Online kampanja promocije sportskog događaja: Svjetski kup Osijek (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:440362

Vukoja, Mario. "Online kampanja promocije sportskog događaja: Svjetski kup Osijek." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:440362

Vukoja, Mario. "Online kampanja promocije sportskog događaja: Svjetski kup Osijek." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:440362

Vukoja, M. (2022). 'Online kampanja promocije sportskog događaja: Svjetski kup Osijek', Master's thesis, University North, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:440362

Vukoja M. Online kampanja promocije sportskog događaja: Svjetski kup Osijek [Master's thesis]. Koprivnica: University North; 2022 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:122:440362

M. Vukoja, "Online kampanja promocije sportskog događaja: Svjetski kup Osijek", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:440362

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Metadata
TitleOnline kampanja promocije sportskog događaja: Svjetski kup Osijek
Title (english)Online campaign of sport event: World Cup Osijek
AuthorMario Vukoja
MentorDarijo Čerepinko (mentor)
Committee memberGordana Lesinger (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberIvana Stanić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2022-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Tema ovog rada vezana je uz komunikaciju na internetu, odnosno promocije putem društvenih mreža, a sve na primjeru online kampanje Svjetskog gimnastičkog kupa u Osijeku – DOBRO Osijek World Cup. U radu je napravljena analiza rezultata online kampanja Svjetskog kupa u Osijeku, i to na društvenim mrežama Facebook i Instagram. Metodologija istraživanja uključivala je analizu slučaja kao kvalitativnu metodu te SWOT analizu kao metodu analize eksterne i interne okoline poduzeća. Na kraju je analiziran i sam sadržaj koji je putem društvenih mreža komuniciran prema krajnjim korisnicima. Uz to, napravljena je i analiza strategije komuniciranja Svjetskog kupa u Osijeku, i to analiza komunikacije putem službenih Facebook i Instagram profila Svjetskog kupa u Osijeku.
Abstract (english)
The topic of this paper is related to communication on the Internet, that is, promotions through social networks, all based on the example of the online campaign of the World Gymnastics Cup in Osijek - DOBRO Osijek World Cup. The paper analyzes the results of the online campaigns of the World Cup in Osijek, on the social networks Facebook and Instagram. The research methodology included case analysis as a qualitative method and SWOT analysis as a method of analyzing the external and internal environment of the company. Finally, the content itself, which was communicated to end users via social networks, was analyzed. In addition, an analysis of the communication strategy of the World Cup in Osijek was also made, namely an analysis of communication via the official Facebook and Instagram profiles of the World Cup in Osijek.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:440362
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-26 10:36:33