Graphic design is the proffesion of today, we encounter it in everyday life, from the label of our favorite product to signs in traffic and the environment. We can see that in this work, where the beginning of graphic design is shown with all the elements that are necessary for quality design. From the beginnings of the letter, media for the letter, colors and design elements, all the way to design today, which has numerous branches and divisions. The types of graphics and the most common programs for creating vector and raster graphics are described. The design of this work was done in Adobe Illustrator and Adobe Photoshop. The methods and importance of publicity are described, followed by the history of printing. Printed media are one of the oldest and basic forms of communication, we have described the division of printed media, the materials needed for their production, grammage of the printing paper and printing inks. With printing techniques, we clarified all types of printing and why and in what way certain types of printing are used. And in the end, we applied it in a practical work, where we saw the creation of printed materials with the aim of better promotion of the restaurant.