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undergraduate thesis
Komunikacija eSport timova na društvenim mrežama
2022. urn:nbn:hr:122:871333
Grgić, Martina
University North
University centre Varaždin
Department of Multimedia, Design and Application

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Grgić, M. (2022). Komunikacija eSport timova na društvenim mrežama (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:871333

Grgić, Martina. "Komunikacija eSport timova na društvenim mrežama." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:871333

Grgić, Martina. "Komunikacija eSport timova na društvenim mrežama." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:871333

Grgić, M. (2022). 'Komunikacija eSport timova na društvenim mrežama', Undergraduate thesis, University North, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:122:871333

Grgić M. Komunikacija eSport timova na društvenim mrežama [Undergraduate thesis]. Koprivnica: University North; 2022 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:122:871333

M. Grgić, "Komunikacija eSport timova na društvenim mrežama", Undergraduate thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:871333

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Metadata
TitleKomunikacija eSport timova na društvenim mrežama
Title (english)Communication of eSport teams on social networks
AuthorMartina Grgić
MentorNikola Jozić (mentor)
Committee memberAndrija Bernik (predsjednik povjerenstva)
Committee memberNikola Jozić (član povjerenstva)
Committee memberDragan Matković (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Cilj je ovog završnog rada stvoriti prijedlog komunikacije sveučilišnog eSport tima s javnosti putem društvenih mreža. Prikazat će se uloga i utjecaj eSporta u današnjem društvu. Analizirat će se trenutna komunikacija aktivnih eSport timova sveučilišta i fakulteta u Hrvatskoj. Potrebno je strateški pristupiti temama koje će se komunicirati zbog predrasuda prema videoigrama i njihovog utjecaja na igrače. Stvoriti će se slika o tome kojim ciljanim skupinama je sadržaj na društvenim mrežama eSport timova namijenjen, te kako bi on trebao izgledati.
Abstract (english)
The goal of this final paper is to create a proposal for communication of the university eSports team with the public via social media platforms. The role and influence of eSports in today's society will be presented and the current communication of active eSports teams of universities and faculties in Croatia will be analyzed. It is necessary to take a strategic approach to topics that will be communicated due to prejudice against video games and their impact on players. An image will be created of which target groups the social media content of eSport teams is intended for, and what it should look like.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:871333
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-22 15:01:19