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undergraduate thesis
Redizajn vizualnog identiteta tvrtke (brenda)
2022. urn:nbn:hr:122:965666
Grđan, Dorotea
University North
University centre Varaždin
Department of Multimedia, Design and Application

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Grđan, D. (2022). Redizajn vizualnog identiteta tvrtke (brenda) (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:965666

Grđan, Dorotea. "Redizajn vizualnog identiteta tvrtke (brenda)." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:965666

Grđan, Dorotea. "Redizajn vizualnog identiteta tvrtke (brenda)." Undergraduate thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:965666

Grđan, D. (2022). 'Redizajn vizualnog identiteta tvrtke (brenda)', Undergraduate thesis, University North, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:122:965666

Grđan D. Redizajn vizualnog identiteta tvrtke (brenda) [Undergraduate thesis]. Koprivnica: University North; 2022 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:122:965666

D. Grđan, "Redizajn vizualnog identiteta tvrtke (brenda)", Undergraduate thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:965666

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Metadata
TitleRedizajn vizualnog identiteta tvrtke (brenda)
Title (english)Redesign of the visual identity for a company (brand)
AuthorDorotea Grđan
MentorMarko Morić (mentor)
Committee memberJelena Vlašić (predsjednik povjerenstva)
Committee memberMarko Morić (član povjerenstva)
Committee memberMile Matijević (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2022-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
U vrijeme modernizacije brendova i kada sve uspješne tvrtke su dobro poznate na tržištu i imaju medijsku pokrivenost i prisutnost na internetu, isto želi i mala obiteljska tvrtka Mini- Print- Logo. Ova potreba se rodila iz cilja da žele biti što konkurentniji ostalim tiskarama na ovom i širem području. Trenutno jedino što imaju je logotip koji žele ostaviti istim da zadrže prepoznatljivost, no potreban im je novi sustav boja te ostali grafički proizvodi, kao što su letci, vizitke, brošure te najvažnije knjiga grafičkih standarda u kojoj je sve objedinjeno. Jedino što ne žele mijenjati je izgled logotipa na koji su već sadašnji kupci naviknuti i kojem vjeruju.
Abstract (english)
At a time of brand modernization and when all successful companies are well known on the market and have media coverage and presence on the Internet, the small family company Mini-Print-Logo wants the same. This need was born from the goal of wanting to be as competitive as possible with other printing houses in this and wider area. At the moment, the only thing they have is the logo, which they want to keep the same to maintain recognition, but they need a new color system and other graphic products, such as flyers, business cards, brochures, and most importantly, a graphic standards book in which everything is unified. The only thing they don't want to change is the look of the logo, which current customers are used to and trust.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:965666
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-29 13:33:18