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master's thesis
Modeli usklađenosti slike o sebi
2022. urn:nbn:hr:122:564794
Tocko, Annamaria
University North
University centre Varaždin
Department of Communicology and Public Relations

Cite this document

Tocko, A. (2022). Modeli usklađenosti slike o sebi (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:564794

Tocko, Annamaria. "Modeli usklađenosti slike o sebi." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:564794

Tocko, Annamaria. "Modeli usklađenosti slike o sebi." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:564794

Tocko, A. (2022). 'Modeli usklađenosti slike o sebi', Master's thesis, University North, accessed 11 April 2024, https://urn.nsk.hr/urn:nbn:hr:122:564794

Tocko A. Modeli usklađenosti slike o sebi [Master's thesis]. Koprivnica: University North; 2022 [cited 2024 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:122:564794

A. Tocko, "Modeli usklađenosti slike o sebi", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:564794

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Metadata
TitleModeli usklađenosti slike o sebi
Title (english)Self-image congruence models
AuthorAnnamaria Tocko
MentorDijana Vuković (mentor)
Committee memberAna Globočnik Žunac (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
Committee memberGordana Lesinger (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U ovome diplomskom radu pod nazivom „Modeli usklađenosti slike o sebi“ obratit će pozornost na potrošačevo stvaranje slike o sebi i identitetu, teorijskom okviru predodžbe o sebi te će se dotaknuti i tema samog pojma marke. Svako od poglavlja je detaljno opisano te je važno razumjeti teoriju koja stoji iza samog naziva ovog rada. Slika o sebi je manje široka od pojma samopoimanja, ali su povezani. To je određeni način na koji pojedinac vidi sebe te ju ne mora uskladiti sa stvarnošću. Ovdje se može nadovezati i identitet pojedinaca koji se u današnje vrijeme čini sve složenijim zbog utjecaja i napretka same komunikacijske tehnologije, informacija i nekontroliranog rasta interneta. Kao glavni problem ovog diplomskog rada je zapravo ispitivanje jačine simboličke povezanosti kao i približavanju one osobnosti koje proizvod predstavlja. U drugom dijelu, točnije empirijskom dijelu rada, obuhvaća se statistička obrada podataka koji su dobiveni anketnim upitnikom provedenim putem interneta. Anketni se upitnik fokusira na definiranje potrošačkog ponaša prilikom odlučivanja o kupovini proizvoda na koje može utjecati funkcionalna ili simbolička vrijednost samog proizvoda.
Abstract (english)
In this thesis named ,,Self-image congruence models'' it's gonna pay attention on consumers image about identity and himself, theoretical framework of self-image and the topic of a brand. Every chapter is described in detail and its important to understand theory behind the title of this thesis. Self-imagine is less broad than selfconcept but they're connected. It's a specific way that a individual sees it self and it doesn't have to be compared to reality. Here we can also add individuals identity which today is getting more complicated under the influence and advances in communication technologies, informations and uncontrollable growth of the internet. As a main problem this thesis is actually examination of the strength of the symbolic association and approaching the personality that the product represents. In the second part, more precisely, the empirical part of the work, includes statistical data processing gathered through a survey conducted via the Internet. Survey is focused on defining consumer behavior when deciding to buy a product, which can be influenced by the functional or symbolic value of the product itself.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:564794
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-01-19 18:47:24