| Abstract | U radu je opisan postupak i proces predprodukcije, produkcije i postprodukcije promotivnog videospota za tvrtku Git d.o.o. u Varaždinu, tvrtku koja se bavi grafikom, informatikom i trgovinom, što i sam akronim predstavlja. Opisan je proces od ideje do realizacije, od dogovora, načina snimanja, opreme pa do montaže, obrade i izvoza videospota. U suradnji sa direktorom Denisom Terzićem postavljeni su zahtjevi i ciljevi videospota prema kojima je zatim rađena knjiga snimanja i istraživanje u obliku ankete. U prvom dijelu dato je objašnjenje žanra i teorijski dio procesa snimanja, a u drugom dijelu slijedi praktični dio i proces izrade samog promotivnog videospota za tvrtku Git d.o.o. U predprodukciji je opisan proces od ideje, zahtjeva tvrtke do izrade knjige snimanja. U produkciji je opisan postupak snimanja i navedena je korištena oprema za realizaciju, a u postprodukciji je opisan proces montaže, korekcije boja i obrade videomaterijala te korišten program za navedeno. Snimanje se odvijalo u prostorijama Git-a u Varaždinu, u knjižari i uredima. Za snimanje je bio korišten vlastiti DSLR fotoaparat sa dva objektiva i stativom te gimbal stabilizatorom. Promotivni videospot je u trajanju od 5 minuta. Svrha ovog promotivnog videospota je predstaviti i stvoriti svijest o postojanju tvrtke Git potencijalnim kupcima i/ili partnerima iz Varaždinske županije, ali i šire. Isto tako, upoznati ih s asortimanom proizvoda i usluga u knjižari i na web shopovima i dati im do znanja što sve tvrtka nudi i predstavlja. Cilj je uz naraciju i različite načine snimanja te intervjue s ljudima koji su imali iskustva s tvrtkom dočarati opuštenu atmosferu, širok asortiman raznolikih proizvoda, projekte i postignuća te dugogodišnju tradiciju. |
| Abstract (english) | The paper describes the procedure and process of pre-production, production and post-production of a promotional video for the company Git d.o.o. in Varaždin, a company that deals with graphics, IT and trade, as the acronym itself represents. The process from idea to realization is described, from agreement, recording methods, equipment to editing, processing and exporting the video. In cooperation with the director Denis Terzić, the requirements and goals of the video were set, according to which the recording book and research in the form of a survey were then made. In the first part, there is an explanation of the genre and the theoretical part of the recording process, and in the second part, there is a practical part and the process of making the promotional video for the company Git d.o.o. In pre-production, the process from the idea, the company's request to the creation of the recording book is described. In the production, the filming process is described and the equipment used for the realization is listed, and in the post-production, the process of editing, color correction and processing of video materials is described, and the program used for the aforementioned. The filming took place in Git's premises in Varaždin, in the bookstore and offices. The recording was done with our own DSLR camera with two lenses and a tripod and gimbal stabilizer. The promotional video is 5 minutes long. The purpose of this promotional video is to present and create awareness of the existence of the Git company to potential customers and/or partners from Varaždin County and beyond. Likewise, introduce them to the assortment of products and services in the bookstore and on the web shops and let them know what the company offers and represents. The goal is to convey a relaxed atmosphere, a wide range of diverse products, projects and achievements, and a long-standing tradition, along with narration and different ways of recording, as well as interviews with people who have had experience with the company. |
