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master's thesis
Marketing indie videoigara
2022. urn:nbn:hr:122:053254
Blaslov, Heidi
University North
University centre Varaždin
Department of Multimedia, Design and Application

Cite this document

Blaslov, H. (2022). Marketing indie videoigara (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:053254

Blaslov, Heidi. "Marketing indie videoigara." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:053254

Blaslov, Heidi. "Marketing indie videoigara." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:053254

Blaslov, H. (2022). 'Marketing indie videoigara', Master's thesis, University North, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:122:053254

Blaslov H. Marketing indie videoigara [Master's thesis]. Koprivnica: University North; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:122:053254

H. Blaslov, "Marketing indie videoigara", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:053254

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Metadata
TitleMarketing indie videoigara
Title (english)Indie video game marketing
AuthorHeidi Blaslov
MentorAndrija Bernik (mentor)
Committee memberDean Valdec (predsjednik povjerenstva)
Committee memberRobert Geček (član povjerenstva)
Committee memberAndrija Bernik (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Diplomski rad obrađuje temu marketinga indie videoigara na sve zasićenijem i konkurentnijem tržištu videoigara. U radu se predstavlja trenutno stanje tržišta videoigara i opisuje se pojam indie videoigre i Steam platforme. Uz pomoć istraživanja i statistika objavljenih na Steam stranici, procjenjuje se uspjeh indie videoigara na Steam platformi. Određuju se parametri koji predviđaju uspjeh na Steam platformi, kao što su odabir isplative ciljane publike, žanra, vizuala, lokalizacije, hardvera i softvera kako bi se dosegla što veća potražnja. Prikazan je način izrade kvalitetne Steam stranice za prodaju indie videoigre. Pojašnjeni su glavni elementi dobrog marketinškog plana i predstavljene su mogućnosti koje indie studio ima za financiranje projekta uz istovremeno prikupljanje publike.
Abstract (english)
This thesis covers the topic of indie video game marketing in the increasingly saturated and competitive video game market. The paper presents the current state of the video game market and describes the concept of an indie video game and the Steam platform. The success of indie video games on the Steam platform is assessed based on research and statistics published on the Steam site. The thesis covers the parameters that predict success on the Steam platform, such as selecting the target audience, genre, visuals, localization, hardware, and software to achieve the highest possible demand. It is shown how to create a high quality Steam page for selling indie titles. The main elements of a good marketing plan are explained and the possibilities that an indie studio has for financing the project while gathering the audience are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:053254
Study programmeTitle: Multimedia Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka grafičke tehnologije (magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-02-02 16:08:14