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master's thesis
Oglašavanje na društvenim mrežama
2022. urn:nbn:hr:122:823250
Gradečak, Petra
University North
University centre Varaždin
Department of Communicology and Public Relations

Cite this document

Gradečak, P. (2022). Oglašavanje na društvenim mrežama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:823250

Gradečak, Petra. "Oglašavanje na društvenim mrežama." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:823250

Gradečak, Petra. "Oglašavanje na društvenim mrežama." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:823250

Gradečak, P. (2022). 'Oglašavanje na društvenim mrežama', Master's thesis, University North, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:122:823250

Gradečak P. Oglašavanje na društvenim mrežama [Master's thesis]. Koprivnica: University North; 2022 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:122:823250

P. Gradečak, "Oglašavanje na društvenim mrežama", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:823250

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Metadata
TitleOglašavanje na društvenim mrežama
Title (english)Advertising on social networks
AuthorPetra Gradečak
MentorDarijo Čerepinko (mentor)
Committee memberGordana Lesinger (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Cilj ovog diplomskog rada je istraživanje navika korištenja društvenih mreža i stavova ispitanika prilikom oglašavanja na društvenim mrežama. U današnje vrijeme gotovo je svaki pojedinac podložan prisustvu oglašavanja u suvremenim medijima te ih je samim time nemoguće izbjeći. Sadržaj društvenih mreža kojemu smo svakodnevno izloženi ima vrlo značajan utjecaj na shvaćanja i daljnje postupke gotovo svakog pojedinca. Kako bi se otkrilo može li oglašavanje na društvenim mrežama utjecati na stavove i mišljenja ispitanika te koje su posljedice oglašavanja, u sklopu diplomskog rada provedeno je istraživanje.
Abstract (english)
The aim of this thesis is to investigate the habits of using social networks and the respondents attitudes towards advertising on social networks. Nowadays, almost every individual is subject to the presence of advertising in modern media and it is impossible to avoid them at the same time. The content of social networks to which we are exposed has a great influence on the understanding and further actions of an individual. In order to find out whether advertising on social networks can influence the attitudes and opinions of respondents that are the consequences of advertising, research was conducted as part of the diploma thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:823250
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-02-06 15:10:22