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master's thesis
Dječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci
2022. urn:nbn:hr:122:849368
Varović, Marija
University North
University centre Varaždin
Department of Business Economics

Cite this document

Varović, M. (2022). Dječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:849368

Varović, Marija. "Dječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:849368

Varović, Marija. "Dječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci." Master's thesis, University North, 2022. https://urn.nsk.hr/urn:nbn:hr:122:849368

Varović, M. (2022). 'Dječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci', Master's thesis, University North, accessed 07 May 2024, https://urn.nsk.hr/urn:nbn:hr:122:849368

Varović M. Dječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci [Master's thesis]. Koprivnica: University North; 2022 [cited 2024 May 07] Available at: https://urn.nsk.hr/urn:nbn:hr:122:849368

M. Varović, "Dječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci", Master's thesis, University North, Koprivnica, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:122:849368

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Metadata
TitleDječji marketing s osvrtom na manipulativno oglašavanje usmjereno prema djeci
Title (english)Children's marketing with reference to manipulative advertising aimed at children
AuthorMarija Varović
MentorDijana Vuković (mentor)
MentorDamira Keček (komentor)
Committee memberAnica Hunjet (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
Committee memberDamira Keček (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2022-10-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Radu polazi od važnosti dječji marketing i manipulativno oglašavanje usmjereno prema djeci. Danas su djeca uključena u svijet velike potrošačke kulture i konzumerizma. Potrošačke navike djece i roditelja postaju sve veće kako se mijenja vrijeme i digitalni svijet. Ponekad se kupuje i ono što nije potrebno, a razlog tome je manipulativno oglašavanje mnogih oglašivačkih tvrtki. Oglašavanje je postalo jedan od najunosnijih poslova današnjice. Masovni mediji uvode taj posao bazirajući se na manipulativne strategije kako bi im djeca bila doživotni kupci. Oglašivači su djecu doveli do toga da ne prepoznaju stvaran svijet od tehnologije. U ovom radu analizira se i konzumerizam kao strukturni društveni fenomen. Taj fenomen manifestira se kao poremećaj kompulzivnog kupovanja, što od strane djece, što od strane roditelja.
Abstract (english)
Work is based on importance of children’s marketing and manipulating advertising directed to children. Today, children are involved in world of big consumer culture and consumerism. Consumption habits of children are getting bigger as time and digital world change. Sometimes it is bought what is no needed, and the main reason to that is the manipulative advertising of many advertising companies. Advertising has became one of the most profitable businesses of today. The mass media introduce that business basing on manipulative strategies so that their children would be their lifelong customers. Advertisers have led children to not recognize the difference between the real world and technology. In this work is also analyzed consumerism as structural social phenomenon. This phenomenon is manifested as disorder of compulsive buying, what by children, what by parents.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:849368
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-02-14 15:56:06