Tourism is of great importance for the development of the economy of the Republic of Croatia. The most fundamental feature of Croatian tourism is seasonality, that is, the tourist season exists only during the summer and summer months, and only in the coastal area of the Republic of Croatia, and such a phenomenon represents an imbalance in tourism. In the wider area of the Republic of Croatia, new tourism trends and increasingly rapid growth of tourism are emerging, such a situation encourages research into known problems as well as the specifics of tourism development. As tourism is of exceptional importance for the development of Međimurje County and the entire economy of the Republic of Croatia, it is of utmost importance due to major changes in lifestyle, population aging, and an increasingly expressive stressful and fast-paced way of life, to provide tourists with enough attention to satisfy all their needs and wishes. For the tourist to be satisfied and to fulfill all his expectations, wishes and needs, it is necessary to create a specific tourist environment and to emphasize the specific forms of tourism for each region. Međimurje County abounds in natural beauty, thermal water, tradition, but also contemporary festivals, concerts and accommodation. The development of tourism in Međimurje is based precisely on the exploitation of natural and social resources and on focusing on specific forms of tourism, respectively various thematic excursions, but also active rest and health promotion. In this paper, the emphasis is on the analysis of tourist resources and specific forms of tourism in Međimurje County.