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master's thesis
Analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka
2023. urn:nbn:hr:122:872745
Slamić Tarade, Sara
University North
University centre Varaždin
Department of Communicology and Public Relations

Cite this document

Slamić Tarade, S. (2023). Analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:872745

Slamić Tarade, Sara. "Analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:872745

Slamić Tarade, Sara. "Analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka." Master's thesis, University North, 2023. https://urn.nsk.hr/urn:nbn:hr:122:872745

Slamić Tarade, S. (2023). 'Analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka', Master's thesis, University North, accessed 16 February 2025, https://urn.nsk.hr/urn:nbn:hr:122:872745

Slamić Tarade S. Analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka [Master's thesis]. Koprivnica: University North; 2023 [cited 2025 February 16] Available at: https://urn.nsk.hr/urn:nbn:hr:122:872745

S. Slamić Tarade, "Analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka", Master's thesis, University North, Koprivnica, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:122:872745

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Metadata
TitleAnaliza značaja brandova sportske obuće obradom velikih tekstualnih podataka
Title (english)Analysis of the significance of sports footwear brands by processing large textual data
AuthorSara Slamić Tarade
MentorDijana Vuković (mentor)
Committee memberIvana Stanić (predsjednik povjerenstva)
Committee memberGordana Lesinger (član povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2023-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Robna marka u suvremenom okruženju razlikujte proizvode ili usluge tvrtke od onih njezinih konkurenata. Snažna robna marka može pomoći tvrtki u izgradnji povjerenja kod kupaca, budući da oni smatraju da je marka pouzdana i vrijedna povjerenja. U ovom diplomskom radu obrađuje se analiza značaja brandova sportske obuće obradom velikih tekstualnih podataka. U radu se koristi NLP metoda za analizu velikih tekstualnih sadržaja koji su dostupni na internetu. Napravljena je analiza najznačajnije robne marke sportske obuće kao što su: Nike, Adidas, Puma, Under Armour, Reebok i Asics. Predmet samog istraživanja vezan je uz analizu značaja marki i ocjenu mišljenja potrošača sportske obuće koje se temelji na obradi velikih tekstualnih podataka preuzetih s Interneta. Ciljevi istraživanja vezani su uz novi način metrike i vrednovanja značaja robnih marki sportske obuće primjenom NLP metoda za analizu velikih tekstualnih sadržaja dostupnih na internetu. Dobiveni rezultati dokazuju da novi način metrike i vrednovanja značaja robnih marki može u značajnoj mjeri poboljšati postojeće metode vrednovanja robnih marki.
Abstract (english)
The brand in a modern environment distinguishes a company's products or services from those of its competitors. A strong brand can help build trust with customers, as they perceive the brand to be reliable and trustworthy. This graduate thesis focuses on the analysis of the significance of sports footwear brands through the processing of large textual data. The study utilizes NLP (Natural Language Processing) methods to analyze extensive textual content available on the internet. The analysis is conducted on the most prominent sports footwear brands such as Nike, Adidas, Puma, Under Armour, Reebok, and Asics. The research subject is related to the analysis of brand significance and the evaluation of consumer opinions on sports footwear, based on the processing of large textual data retrieved from the internet. The research objectives are tied to a new approach to metrics and evaluation of brand significance in sports footwear, employing NLP methods to analyze extensive textual content available on the internet. The obtained results demonstrate that this new approach to metrics and evaluation can significantly improve existing methods of brand evaluation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:872745
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-08-23 08:45:03