Ovaj završni rad se bavi analizom microsofta kroz leću gaming industrije, njegove povijesti, strategija, ciljeva, filozofije kao i njegovih konkurenata i same gaming industrije. Kroz povijesni pregled industrije i Microsofta pruža važan konteskt za daljnju analizu modernih trendova i smjera kretanja gaming industrije. Proizvodi i usluge Microsofta sa naglaskom na gaming (DirectX, Windows, Xbox) se detaljno analiziraju kako bi se prikazao njihov značaj za industriju te se uspoređuju sa konkurencijom i njihovim ekvivalentima. Navode se i brojni financijski pokazatelji kako bi se stekla dobra slika veličine industrije i najvećih igraća na tržištu. Zaključak daje osvrt na Microsoft kao modernu korporaciju koja svojom dugovječnošću pokazuje kako ostati konkurenta u jednoj od najbrže rastućih industrija današnjice i kako to ostati u budućnosti. Ključne riječi : xbox, windows, game pass, cloud gaming The purpose of this thesis is the analsys of Microsoft thorugh the lens of the gaming industry. It analyses its history, philosophy, goals and strategies as well as the competition and the gaming industry as a whole. The historical overview of both the gaming industry and Microsoft gives the much needed context to properly analyste the future trends and evolution of gaming. Microsoft products and services are focused on and analyzed in detail, with a focus on gaming related products and services (DirectX, Xbox, Windows) so as to show their importance for the industry and to compare them with the competition and their equivalents. Financials are used to show the scope of both the industry and major companies as well. The conclusion reflects on Microsoft as a modern corporation that with its longetivity, shows how to be competitive in one of the fastest growing industries of today and how to stay competitive in the future.