This final paper deals with research into how entrepreneurial culture, with an emphasis on values, creativity vity and innovation, and leadership, influence the success of the company. The role of the leader in shaping the entrepreneurial environment, encouraging cooperation and innovation, and the development of teamwork is extremely important. By reviewing the literature and analyzing real examples of one of the successful entrepreneurial ventures, the paper focuses on explaining the ways in which leaders positively influence the success of a company. It is emphasized that culture and leadership jointly contribute to the creation of a stimulating work environment that is open to responsibility, change and innovation. The research questions tried to cover topics such as: are entrepreneurs born or raised, are there any special personal characteristics and qualities that entrepreneurs have; what is it that entrepreneurs actually do and what are the best environmental circumstances to encourage them. The paper will use qualitative research, including analysis of secondary sources such as academic articles, books and case studies. Existing examples of successful entrepreneurial ventures will also be analyzed to gain insight into specific ways in which culture and leadership contribute to success.