This paper explores the impact of social media, particularly Instagram, on the identity and selfconfidence of undergraduate students enrolled in the Communication, Media, and Journalism program at the University of North. The aim of the research is to understand how students create their self-image online and to what extent their online presence influences their perception of beauty and self-esteem. Using a quantitative approach, data was collected through a structured survey distributed via WhatsApp, with a total of 60 responses received from 143 students. The survey included questions based on a Likert scale, allowing for an analysis of respondents' attitudes towards social media usage and its effects on identity. The results indicate a complex relationship between social media usage and self-perception among students. While many participants recognize the influence of social media on their identity, a significant portion does not perceive a substantial difference between their real appearance and online representation. Additionally, the findings reveal that students often edit photos and content, suggesting an active effort in shaping their digital identities.