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master's thesis
Upotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda
2016. urn:nbn:hr:122:983033
Žganec, Marko
University North
University centre Varaždin
Department of Communicology and Public Relations

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Žganec, M. (2016). Upotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:983033

Žganec, Marko. "Upotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda." Master's thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:983033

Žganec, Marko. "Upotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda." Master's thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:983033

Žganec, M. (2016). 'Upotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda', Master's thesis, University North, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:983033

Žganec M. Upotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda [Master's thesis]. Koprivnica: University North; 2016 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:122:983033

M. Žganec, "Upotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda", Master's thesis, University North, Koprivnica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:122:983033

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Metadata
TitleUpotreba multimedijskih tehnika u komuniciranju imidža i marke proizvoda
AuthorMarko Žganec
MentorAnita Jeličić (mentor)
Committee memberLjubica Bakić-Tomić (član povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2016-03-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Temelj za cjelokupno upravljanje markom je izgradnja njezina imidža i identiteta koji zahtijevaju pomno razvijanje, kreativno dizajniranje, te prilagodbu kulturi i potrošačima. U obzir treba uzeti i važnost komuniciranja marke, bilo da se ono odvija unutar ili izvan tvrtke. Učinkovitost tog komuniciranja važan je faktor u izgradnji imidža marke, jednog od glavnih elemenata koji jamči sigurnost kvalitete i stvara osjećaj privrženosti i povjerenja kod potrošača. U istraživačkom dijelu rada korištene su metode anketnog upitnika kojima je cilj utvrditi važnost marke u suvremenom svijetu, te kanala za prijenos poruke do kupca, a rezultati će pokazati koliko je bitno da reklamna poruka bude kratka, jasna i jezgrovita, te na pravi način prenesena do potrošača.
Abstract (english)
The foundation for an overall management of a brand is the construction of its image and identity, which demands careful development, creative designing and adjustment to the culture and consumers. One should also take the importance of the communication of a brand in consideration, whether it's taking place within the company or outside. The efficiency of that communication is an important factor in constructing a brands image, one of the main elements, which guarantees the quality and creates a feeling of commitment and trust for a consumer. In the research part of this work, we used the poll method and have set a goal to determine the importance of a brand in the modern world, as well as the importance of the channels transmitting the message to the buyer. The results will show how important it is for a commercial message to be short, clear and concise, and delivered to the consumer in the proper way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:983033
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-05-25 09:31:05