Every day people go through several different interpersonal contacts and interact with different people. In those situations, people establish verbal communication, which transfers their messages, and they also establish nonverbal, but equally important communication. At the present times of the mass media and the growing impact of social networks that have on people’s perception and everyday decision-making, and likewise on businesses, the question is whether the sign recognition and interpretation of hidden messages of non-verbal communication could help in the process of optimal decision-making. Almost in advance, empirically, with high confidence we can conclude that recognition of the signs of non-verbal communication and proper interpretation of the context can significantly contribute to a comprehensive understanding of the overall information that is being transferred to interlocutors. The thesis covers the basic perspectives of non-verbal communication, primordial in non-verbal behavior, the environmental impact on communication and non-verbal elements and the time and architecture as additional parameters. Physical characteristics of the communicators to communication itself and the influence of the behavior of people to communication were additionally featured. Important messages, own identity and the interaction management were processed by studying related to the elements of non-verbal communication that have been analysed on the example of the American presidential elections in 2016. The aim of the research was to identify the level of self-control of the presidential candidates during direct confrontation and to measure the elements and dynamics of non-verbal communication.