This paper describes the entire process (development phase / pre-production, production and post-production) of a promotional video production. The first part describes the operation and activity of a dental laboratory and according to the wishes of the laboratory a recording book was made. The equipment used for realization, as well as the recording and processing of recorded video material are described below. The entire recording took place in dental laboratories in which the author of the final work was able to use his own DSLR camera, various lenses, macro adapters, and a fluid head and slider stand. In postproduction, the desired settings and music that were intended to be used were selected. Then, the editing and color correction started. This promotional video was made for the promotion of Stipe Perica dental laboratory at various fairs and online through social networks. The aim is to show potential clients that the lab operates in accordance with the highest educational and technological standards.