We can not imagine the world without the media. Media is spreading very fast, so they can not be fully tracked. Media is all around us, from our home, store, workplace, street. The media we buy, use and pay. We do not wonder how much their impact is on adults and children. Children grow up surrounded by media, and their habit is fast and inconspicuous. We differentiate between two types of media, printed and electronic. Children are more likely to encounter electronic media such as computers and television today, but with prints that include picture books, magazines, and books. Influence of media on the lives of children and adults seeks the need for better understanding. Parents are wondering what the media brings to life and how to teach children to safely take advantage of them and develop critical thinking. According to these facts, the concept of media writing was created. Have you ever wondered how your child is experiencing the media? Or do these things affect their behavior? The media today become the key means of socialization and affect the behavior, worldview, and attitudes of children. The media have a positive and a negative effect on children. Media enriches childrens lives, encourage creativity, imagination, expand education. But, despite some positive things, there are some negative things like online violence, obesity, loneliness, and the like. At the end of the work, a brief survey was conducted on the impact of media on children. The poll was filled by parents. The paper analyzes the results of the research and analysis of the results obtained by completing the survey.