„Viral marketing describes any strategy which encourages individuals to share marketing messages with others, creating a potential for exposure and influence exponential growth. Like a virus, these strategies use fast multiplying so the message can reach thousands, even millions“ (Kirby and Marsden 2006: 87). This relatively new form of marketing greatly resides on internet and is part of a bigger picture. In fact, viral marketing represents only one of the techniques of electronic marketing which is a part of an even bigger concept – digital marketing. As a standalone technique, viral marketing appeared during the 1990s, as a result of digital media development and new marketing ideas. It has its roots deep in guerilla and word of mouth marketing which are responsible for creating entirely new marketing concepts – viral, buzz and viral loop. The whole concept of viral marketing relies on creativity and innovative ideas which are hardly forgotten. Hence, it leaves a major mark both on the market and on consumers which is a big advantage not many other advertisement forms have. If you add low costs, the element of market surprise and an incredible message reach to that formula – we have a winning marketing combination. Creating excellent viral material is a big challenge, but if planned right and also correctly placed on the market, it gives unbelievable results. Therefore it`s no wonder it is massively gaining popularity with many creative examples of viral marketing all over the world, but also in Croatia. A short opinion survey conducted on Croatian market, showed a big interest for viral marketing development on which we truly need to work on. As long as creative people who are brave enough to creative something entirely different are in the marketing business, there is no fear that viral marketing will disappear as quickly as it entered the marketing world. Even though it is still not researched enough, viral marketing has an enormous potential for taking over the communication market and it is definitely the beginning of a grand viral revolution.