The subject of this paper is the financial analysis of Podravka d.d. in order to determine the state of the business. The horizontal and vertical analysis will be used to analyze the balance sheet and profit and loss account. The main goal is to present the success of Podravka d.d. based on the horizontal and vertical analysis of the balance sheet and the profit and loss account from 2013 to 2016. Name "Podravka"originates from the name of a female resident in region "Podravina", where the company's headquarters are located. It was founded in 1947 on the foundations of former bakery and fruit processing plants - Wolf. Podravka later became famous, both in the region and abroad, by producing a unique food spice - Vegeta, which has been exported to over 40 countries all around the world and all over the five continents. Today, Podravka is being recognized by customers, not only because of brand Vegeta, but by a number of other brands; Dolcela, Lino, Eva, Fant, Kviki, etc. In the theoretical part of the paper, which deals with the collection and analysis of professional and scientific literature, the following methods of research are used: analysis methods, synthesis methods and comparison methods. Practical part of the paper is created upon the financial reports of Podravka d.d.