This paper describes the process and method of recording a promotional video called „Dugi otok-neotkriveno blago“ in which the natural beauty of the island is promoted in an unbiased way. Video is not intended for massive masses and through personal point of view it presents itself to people interested in intact nature, peace and return to tradition and roots. The paper presents a theoretical and practical overview of the steps and processes of video production, from the idea to the final product. The video production process began with pre-production, which consisted of theme and title selection, followed by writing a background story, which was later recorded as an OFF tone and from storyboard. After that, promotional video was recorded along the entire island. This was followed by post-production which was done in a program for non-linear editing Adobe Premiere Pro CS6; stacking the storyline, adding graphic elements and selecting background music for the video clip.