Marketing Ethics plays an important role in business operations since good marketing is key to success, although it is not always easy to make a proper marketing decision. Most businesses in their business behave in accordance with regulations and laws, but there are those whose socially unacceptable behavior. Some marketing problems like fake ads, confusing packaging, problematic sales behavior, manipulation, corruption, pollution, created a barrier to consumers and caused their distrust. Consumers usually consider unethical marketing activities to be unacceptable and often refuse to do business with companies that deal with such jobs. The growing market and industry development want to gain more and more profits, and the way companies want this profit is a violation of basic moral principles and social norms all for the purpose of selling products or services. In a group of ethically-respected companies where compliance with the principles of business ethics is seen through the Code of Ethics, the Anti-Corruption Action Program and a series of measures implemented to strengthen the socially responsible business of the HEP Group. HEP performs a public service and its operations must be open to the public, customers, stakeholders, media and all other interested parties. HEP Group marketing ethics is implemented through all the activities that are being carried out in the company, has a strong marketing communication with consumers, and meets the most ethical standards through the business.