We live in a world where we are surrounded by new information from all sides. Whether we are walking the streets, reading the newspapers, watching TV, or browsing the Internet, we are sure to come across some ads. Being noticed in the sea of all these advertisements and posts is a big challenge for today's advertisers. Considering that majority of people prefer visual type of learning and that 90% of the information that is conveyed to our brains is visual, motion graphics is the best way to gain attention on social media and other advertisers' platforms. In collaboration with the printing company Baltazar and student Lea Carek, a promotional video was created and the creation process will be described in this final paper. From the initial idea, the creation of the illustrations themselves, their animation and finally the editing, through all these stages, it will be necessary to satisfy the client's criteria, as well as the preconditions for a quality video. Whether these prerequisites are met will reveal to us the final analysis based on a questionnaire completed by the target group.