The main point of this thesis is to prove the connection between the phenomenon of narcissism and social networks that are globally expanded. In order to prove this, we must first define what this phenomenon is, how to recognize it, and how to act on it. Different versions of the myths of narcissism introduce us to the very core of the problem, which is psychological in nature. Later theories on narcissism spark debate among psychoanalysts who divide it into several versions. Defining narcissism according to Sigmund Freud greatly simplified the understanding of the problem itself. Instinct is the main starter of everything in humans because it is inside every living being. The world we live in today is full of evidence of the consequences of narcissistic activity. The centerpiece of this thesis is precisely why this „generation of me“ has never ceased. Everywhere, the same instincts and the same cultural patterns of behavior are found. The main culprit for this? Social networks are linked to interpersonal relationships because people use them to evaluate others and even themselves. Narcissists use social networks to maintain an „inflated“ image of themselves and to create their own image. The sudden spread of images without content stimulates our senses, but leaves us spiritually malnourished. It creates a selfie culture, a culture of self-portraits. As true authority is undermined, we feel that image manipulation is the way to get what we want. This phenomenon is only part of the manifestation of a much broader phenomenon – obsessive selfpromotion and the constant pursuit of affirmation of personal value, all with the help of the internet and social networks. With the research part of the paper, I confirmed the thesis given that social media is in virtually every household. They are used to get the information we need, make new virtual friendships, view published content from other users, comment on it, like it etc. All of these belong to the characteristics of potential narcissists who use social networks as a platform for self-promotion, and the networks that are most represented are Facebook and Instagram. How the world will continue to evolve in such an environment is a major question in this thesis that is still very difficult to answer.