A logo is defined as a graphic label that includes text, a symbol, or a combination of both. It originated as a form of identification of a company, an organization, or a product. A logo is considered a key label, created to immediately provide consumers with an insight into the company. It serves as a support system that helps the company ensure visibility, consumer confidence, and a positive reputation. A well-designed logo is created to convey the desired message and capture public interest. Simplicity, functionality, and easy recognition are just some features of a successful logo. This paper seeks to explain the connection between graphic design and human psychology, using factors such as geometry and color. The discussion revolves around the human understanding of a particular label and the ability to subconsciously connect visual identity with the enterprise. The goal is to find out if certain parameters can be used to create a logo that will guarantee the success of a company in the terms of marketing. By using certain rules, such as the golden ratio, geometric shapes, and color, the aim is to find an effective way to communicate with the audience. It is also intended to determine the role of these factors in the company's visual design. Each color and geometric shape have cultural and general significance among the population and can therefore serve as excellent communication tools.