The logo conveys the overall essence of the owner or the presented product, as well as a good graphic implementation. Effective logos successfully communicate the style and personality of the brand, and make the first impression about the product or company and therefore play a very large role in the presentation of the company or organization. A good logo can not only influence a customer's decision to buy a particular product, but it can also attract the right kind of customers. For the success of creating a logo, it is necessary to go through a research and creative process, that is, design, which is actually the art of doing a certain job, achieving goals and completing tasks. In this thesis, the idea is to show my own experience and the entire process of creating a logo and label for the new Bespoke alkaline water product. In the theoretical part, the general terms related to the logo and stickers and the basic principles of production and success are briefly explained. The second half of the work consists of a presentation of the entire production process, i.e. the various steps that had to be passed through in order to create the logo and label. Likewise, a short research and analysis of the results was carried out with the aim of reaching a valid conclusion.