A business meeting is amongst the most common methods of company communication. Efficient and quality communication during said business meetings has a significant impact on the success of a company. Although communication (or in other words interaction) is the cornerstone of all personal interaction; it is difficult to measure it empirically and there is no applicable or universal method considered to be an effective way for measuring or analyzing business interaction. Quality communication always ought to be a two-way street, and when that happens to be the case, interaction commences. It is exactly the interaction - or the involvement of the employees during the business meetings, as well as the elements that can influence the said involvement - which is emphasized as the focus of this research paper, as is the discovery of the suitable and universal methods which work as an applicable tool for showing the quality of the business interaction. This research paper stems from a question that examines the possibility and probability of measuring the interaction during the meetings using the Flanders Interaction Analysis method, or FIA for short, which was originally applied as a measuring tool for student-teacher interactions during classes. This research was carried out to determine the possible application of FIA methods in the business world as well as additional exploration of the question concerning the quality of the aforementioned interaction during the meetings in practice, and what are the key factors for establishing good interaction procedures.