Streaming platforms have become synonymous with everyday entertainment and free time. With the invention of streaming platforms, there is a revolution in the way content is consumed and changes in the dynamics of the entertainment and media industry. Croatia is part of the overall growth trend of streaming services, which is the result of the digital transformation of the media industry. With the rapid development of digital technology and the Internet, the way people consume media content has changed dramatically. Traditional media such as television, radio and physical data carriers are gradually giving way to modern forms of content distribution via streaming platforms. Streaming platforms have become synonymous with everyday entertainment, adapting to rapid changes in the technological environment and user needs. With the increase in the availability of broadband internet and the advancement of smart devices, the use of streaming services is also growing significantly in Croatia, especially in the northern region. Netflix, Spotify, HBO Max and other global players, along with domestic platforms like Pickbox, are increasingly present in the daily life of users. This digital transformation in the media industry is not only changing the way content is distributed, but also consumer habits, affecting how, when and what we watch or listen to. This paper aims to analyze the use of streaming platforms in northern Croatia, with a focus on changes in user preferences and habits. It also investigates how streaming platforms affect social life, free time and the selection of media content depending on the user's mood. The analysis also includes the impact of platforms on piracy, given the global debate about their role in reducing or increasing the illegal distribution of digital content. Furthermore, the paper looks at how Netflix, as one of the most popular streaming services, is changing the way viewers access television and film content. The digital transformation of the media industry has led to the emergence of new forms of content consumption, which further emphasizes the need to analyze this phenomenon in a local context. The hypotheses investigate how streaming platforms have brought about changes in the culture of viewing content, increased interest in other genres, and how reviews influence the choice of streaming platform. A detailed analysis will establish that the use of streaming platforms is related to time for relaxation and rest and that they have a great impact on the quality of life.