Digital games today represent a key segment of the global entertainment industry, providing millions of users with interactive entertainment and communication worldwide. The global digital gaming market has experienced remarkable growth in recent decades, driven by rapid technological advancements in areas such as virtual reality (VR), augmented reality (AR), and cloud technologies. These innovations have transformed the way games are developed, distributed, and consumed, enabling players to access content through digital platforms, while providing stable revenues for publishers through models such as freemium and microtransactions. Companies in the digital gaming industry must adapt to market changes to maintain competitiveness. Special emphasis is placed on the growth of mobile games, which account for the largest share of global revenues due to the widespread availability of smartphones and digital distribution models. The market is further segmented into PC and console games, with consoles experiencing growth thanks to new generations of devices like the PlayStation 5 and Xbox Series X/S. In addition to economic and technological aspects, digital games have a strong cultural impact, shaping modern social interactions and providing a space for exploring ethical and moral questions. The empirical part of the paper includes the results of a survey that examined players' preferences and habits, as well as their attitudes towards innovations such as VR and blockchain technologies. The results show that users are increasingly aware of innovations and prefer companies that successfully follow technological trends, while the e-sports market continues to expand, attracting a growing number of viewers and competitors.