Marketing is the link between the seller and the consumer, it can be as simple as an ordinary advertisement in a newspaper or as complex as a multimedia strategy through several online channels. At its very core, marketing is a communication channel between a seller and a buyer whose goal is always to achieve benefit or profit, but in order to make a profit, it is necessary to understand your target group, your ideal customer, in order to create a marketing strategy or campaign for selling or presenting products or service. Artificial intelligence has the ability to interact with customers and analyze consumer behavior, can predict outcomes, automate tasks, and create and personalize content. All this makes UI a very important tool in performing marketing activities because, unlike humans, it does not get tired and processes information much faster and more accurately. Precisely because of the ability to learn and adapt technology to various tasks, UI has a very wide, almost unlimited, spectrum of application. The use of UI in marketing activities reduces the volume of work, speeds up the work process and improves the quality of marketing strategies and materials, which ultimately leads to increased sales and profits and better market positioning, which leads to business development and progress.