The dynamic way of life is characterized by a race with the daily responsibilities, stress, environmental pollution and the impact of technology which exhausts modern people and results of the need for rest and relaxation in a quiet environment in rural areas. In Croatia, due to the natural and cultural diversity of the region, special forms of tourism, called agritourism, is developing. These forms of tourism are typical for continental Croatia and contributes to the economic development of rural areas. It is related to the ambience of the village and its immediate surroundings, and all related activities (events, gastronomy, folklore, etc.). Using the rich diversity of natural, historical and cultural resources, rural tourism increases life standard and living conditions of the rural population. The rural environment provides a peaceful environment, almost untouched nature, exploring the rural customs and activities and direct communication with the hosts. Rural tourism is also a factor that allows the development of organic and traditional food production, protects the environment thus preserving the identity and customs of Croatian villages and contributes to the development of rural areas. Development of rural tourism results in the revival of economic activities such as the increase of tourism service providers in the tourism underdeveloped areas, renovation of old traditional crafts and skills, creates new sales channels of domestic products and services and the preservation of heritage through the restoration of historical architectural buildings for tourism purposes, educational trails, gazebo etc. Thanks to the development of rural tourism as tourism facing the individual customer, the quality of the total Croatian tourism is improving.