Media literacy is of paramount importance in today's world in which society exists surrounded by the media. Despite what the media believes, it often happens that the media for various reasons are trying in various ways to manipulate their consumers. These are the key reasons why it is important to develop the skills of critical analysis of media content at all educational levels. Modern management on the other hand is unthinkable without the media. In addition to using the internal media pay to its employees, managers in the same way every day to communicate with them with the aim of promoting personal competencies. In these processes is extremely important media literacy and competence and skills for the use of all media in their everyday work. The development of competencies and skills manager may, subject to continuous personal development, promote the strategic plans of the organization. For every manager is very important to develop an effective system of motivation and communication with their employees and thus contribute to the improvement of internal relations in the organization.