Terms of global business led to the necessity of achieving a competitive advantage and achieve goals that do not include only profitability increase. In other words organizations are focused on maintaining satisfaction of customers, employees and shareholders, using its resources to create best quality services and products through most acceptable way. For an organization to succeed in this fields, their procedures and actions must be based on ethical principles and the principles of business. Organizations that manage to combine and maintain balance between the principle of profitability and ethics will have a long-term perspective of growth and development. Also, social responsibility of a company is becoming increasingly important component of a successful business, because it brings up a number of benefits such as increasing market share, strengthening competitiveness and recognition among consumers. The leader has also a major role in resolving ethical dilemmas. To reduce this responsibility of a leader, it is necessary to define the rules of conduct and provide a system through which to resolve problematic ethical issues. On the one hand modern economy does not know the companies that are not willing to adapt, create various codex that need companies to ease the applicability of ethical norms, both worldwide and in Croatia. On the other hand we are witnessing different kinds of devastatingly behavior to the environment and surroundings by many companies, but also large corporations. As for violations of business ethics in the world, there are numerous examples, but the biggest example of unethical, but also illegal business case is Enron.