The cosmetic industry is a very important industrial branch, and not just because of its contribution to gross domestic product at the global level, but mainly due to the large impact on the world population. Technological progress and constant innovation are key features of the modern cosmetics industry. The selective cosmetics and perfume industry impact in the packaging is even greater because in cosmetic products there are missing certain items that otherwise affect the customer's choice. Packaging design often has a decisive influence on the customers choice and it is important that the packaging communicates the product value building on the brand name that carries on. Regarding specifically the selective cosmetics price no longer plays the most important role as in other areas of industry. When someone goes shopping for selective cosmetics it is assumed that item price is not crucial as soon as he decided to purchase such expensive product. The product quality is in the first place as it follows what the packaging represents. When you are going to buy product of selective cosmetics for the first time, quality of the product remains on information obtained from various sources (media, word of mouth), so that the fore coming buyer's subjectivity and experience of packaging products. The very logic dictates that if the packaging is better, fairer and better quality so will be the product that packaging.