The subject of the graduate thesis is to study the corporate social responsibility in the banking sector in the Croatia with a view to determining whether the banks are doing business socially responsible and does the public recognize the initiatives of banks. The following methodologies were used in this paper: method of analysis, synthesis method, descriptive method, survey method, descriptive and inferential statistics, qualitative analysis and comparative method. Data on the attitudes of bank clients were collected by the survey method and processed using tools of descriptive and inferential statistics i.e. using regression analysis, F-test, t-test, Chi-squared test and Pearson's correlation coefficient and Spearman's rank correlation coefficient. Research hypotheses were tested by inferential statistics. With the main hypothesis were found whether banks in the Croatia do business on the principles of the concept of corporate social responsibility. With the auxiliary hypotheses were tested the differences between the respondents with regard to socio-demographic characteristics in order to determine the causes of result of the main hypothesis, i.e. whether the respondents know the concept of corporate social responsibility, whether the opinions of the respondents differ based on socio-demographic characteristics and which factors influence the preferences and choice of financial services providers. Based on the data obtained by the survey method, with the comparative method were made comparison of the Zagrebačka banka d.d. and the Privredna banka Zagreb d.d. with a view of determining to what extent their clients recognize the socially responsible activities of the observed banks.