It has become well known that commercials are part of our everyday lives. We see them on the television, hear them on the radio, receive them under wiper blades of our cars, and also see them on big boards while driving. Some of them are interesting and fun, and that is why we can see them over and over again. On the other hand, some of them we find boring, maybe even stupid, so we immediately change our TV programs as soon they start, or we just choose to ignore them. But have you ever asked yourself how a certain commercial affects your child? Do these commercials decide which product you are going to buy, which service you are going to choose, or does it change your behavior? Some commercials are so convincing they decide for us, so we go shopping; some of them we share with our friends; some of them make us feel empathetic or happy; some make us do a specific action. For certain, each and every commercial leaves a print on us. Whether they make it easier for us to recognize a product or a service, or whether we acknowledge certain information or a company. In conclusion, commercials are inevitable for a company to achieve a success, a profit they wish and hope for.