This paper, in the first part, goes through the definitions of survey and market research. Second part, which is more practical then theoretical, is dedicated to process of choosing the tool for making an online survey, process for the independent making of online survey and in the end analyzing the results from that online survey. Through defining the survey, it answers the following questions: what is a survey and why is it useful, which types and subtypes exist, what are their advantages and disadvantages and why an online survey was selected. A segment devoted to market research first approaches the subject from the theoretical perspective, defining the notion and its value, and the gradual process of proper market research work. After the theoretical part of the work, it was important to choose a suitable tool within which this online survey would be created and to discuss why that particular tool was selected. Within the chosen tool, it goes through all the options for creating and finishing an online survey. It is shown how a completed survey looks and lists all the options used to create an online survey for this work. At the end of the work, the results obtained from the survey are analyzed. Within the segment of the analysis, the results are analyzed with the help of hypotheses, the interpretations of the results, and a conclusion about the overall work.