The paper titled Men's Shopping Orientation in Selecting Clothing Products theoretically covers the area of consumer manliness, which despite the modern changes persists due to social norms. Men purchasing process differs considerably from that of women, both in terms of behavior and understanding the buying process itself. For that reason, we categorize all male consumers into certain distinctive purchasing styles. A complex purchasing system that consists of specific phases explains the internal consumer behavioral determinants of men. Genetic predispositions are one of the key determinants that influence personality, which men express through purchasing behavior. Besides that, with purchasing specific clothing products men realize certain social roles in line with their lifestyle. A detailed outline of the existing male consumer behavior allows creating and displaying a new and specifically profiled model shown in the paper. On top of that, this paper addresses a model of online shopping process, which is extremely important because of rapid technological progress. Case studies within the paper show possible purchasing styles created according to observed demographic and personal characteristics of men, and the influence of situational factors on purchasing style. The main conclusions of the carried out research show that various purchasing orientations affect the choice of men garments, but that the environment has no significant influence on it.