Television is a piece of media that has a significant impact in today's society, but every day it faces the challenges of new media that are successfully captivating audiences and minimizing television consumption. Some of the basic prerequisites for potential viewership of a television show are a great and interesting concept and no less elaborate and presented visual identity. The concept is an idea on which the entire structure of a television show is built, while visual identity plays a role in communication to the final consumer. These segments are permeated with production processes and are based on the creative processes of individuals or creative production teams. The thesis describes the pre-production, production and post-production processes of creating a television show and presents the results of these processes in the form of the visual identity of a television show. Also, in this thesis, the television is mentioned with its possibility of future development, while the primary goal of the thesis is to present the production processes and concepts of creation, not only to future (and current) students, but to anyone interested.