First of all, in the following maters thesis The tourist offer of the city of Ludbreg as a generator of destination development we are giving theoretical insight into the topics of tourism, tourist supply and demand, and heritage and traditions. Furthermore, we talk about the impact of tourism and global tourism trends on a specific destination. Browsing through brochures and travel deals on the internet; you see attractive photos that make us decide if we want to visit a certain destination or not. Precisely that attractiveness is crucial in drawing tourists, provided that the destinations have an integrated tourism plan. Through the example of the city of Ludbreg, we will explain the process of creation of an integrated tourism product. Starting with the identification of the demand, then discovering destination resources, creating tourist attractions, producing tourism deals, and engaging the local community. The local community is an important element in the planning of an integrated tourism product since it contributes through its engagement and work to the quality of the offer of a specific destination. The second part of the paper presents the results of the research conducted for the purposes of this paper.