Business communication encompasses matual communication of employees within the oragnization, but also their communication with the environment, which can be done verbally and in writing. Today, it is almost impossible to do business without using technology. Therefore, business communication is based on information and communication technologies. Computers and other elektronic devices are used with the presence of the Internet and this the successful business communication is achieved. This has great value as it facilitates theoverall business of the organization. Tends that affect the business o fan organization extist within business communication. A trends that significantly affects business communication are social networks, which have a great influence on business and hence, most companies are active on social networks. It is almost crucial for any company to conduct it's business communication through social networks because their popularity is constantly growing ane new forms of social networks are emerging. In addition to all this, we associate the notion of digital companies, for the realization of which is necesary to have a good strategy in order to achieve the best possible result. An important role is also played by influencer marketing, which is increasingly applied on social networks . Good examples of business communication trends are the digital campaigns of Vindija d.d. The mentioned company applies certain communication channels through which it achieves successful communication with it's users and followers on social networks. Social networks are also an important channel of business communication of a company, while mobility is one of the most important trend sin business communication applied by Vindija d.d. campaigns.