The media are the main carriers of information and thus the basic channel of communication of the organization with the public. Media relations today are a fundamental skill of public relations, which differs from all other communication disciplines. Although other skills of public relation professionals, such as organizing events, running digital platforms and social media profiles, promotion and advertising, offer similar results, second-hand information from the main information channel, the media, is considered most relevant. Therefore, PR experts are in charge of attracting media attention, conducting the rhythm in which the media will report on their organization or justifying harmful information that has reached the media. If we exclude media relations from public relations, the organization does not have many options for good public relations. On the other hand, the relationship between the media and PR is not one-way. As much as PR professionals depend on the media, so much are they vital to the media. They are the first, direct and fastest source of information for journalists and reporters, and today the speed of gathering information is a key part of the media. In this paper, we will research the exact connection between the media and public relations and whether the growing need for speed and amount of information transmitted affects the ethical norms of these two professions, whether they are oblique or complementary.