Tourism is considered as one of the symbols of globalization and is an integral part of the world development process, which brings with it numerous consequences, while one of them is the standardization of products and services. Likewise, tourism has a negative effect on the natural environment, the destruction of which is a consequence of mass tourism. Many tourist visits in the tourist season endangers the natural and cultural resources as well as the infrastructure of a certain tourist destination. Experts state that the volume of tourism is not a big problem if it does not reach a number that exceeds the economic, social, and natural capacities of an individual tourist destination. For these reasons, the current and future development of tourism should be based on specific tourist products and services that are intended for a narrower segment of demand. The above refers to selective forms of tourism that are seen as sustainable. Another problem that tourism in Croatia faces is uneven development, and this refers to greater investments and development of the coastal parts of Croatia, while continental tourism lags and does not realize it´s potential. Therefore, it is considered that by developing selective tourism and increasing the tourist offer on the territory of continental Croatia, a greater number of tourist visits can be achieved and the seasonality of tourism, which is an obstacle to Croatian tourism, can be reduced. The aim of this thesis is to point out the possibilities of continental tourism development and the revitalization of forgotten tangible and intangible heritage.